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October 14, 2005
By: KERRY PIANOFORTE
Editor, Coatings World
MICHELMAN UNVEILS NEW BRAND IDENTITY Michelman, a manufacturer of waterbased coatings for paperboard and performance- enhancing additives for industrial applications, has unveiled a new brand identity, corporate tagline and marketing campaign. The new tagline, “Your Competitive Edge,” reflects Michelman’s focus on helping its customers capture new market opportunities, launch new differentiated products and thrive in competitive global markets.
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